(a) Define and describe FOUR types of consumer market segmentation that a company selling household appliances can utilise.

Question

Explain each segmentation type with ONE example.

(b) Define target market.

(c) Market targeting can be carried out at several different levels. Identify and describe, using examples, THREE market targeting strategies a company selling household appliances can utilise.

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BodMas 2024-03-20T20:27:43+03:00 0 Answers 4 views Enlightened
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