List the salient marketing communications tools.
Question
Related questions
(a) Define the terms, marketing mix and customer equity.
(a) Define sales promotion and discuss THREE sales promotion objectives for a company of your choice.
(a) Define and describe FOUR types of consumer market segmentation that a company selling household appliances can utilise.
Define salesperson and list ONE role of the sales force.
Define public relations and list TWO public relations tools.
Leave an answer