a) Explain why it is important that UX professionals are sensitive to cultural differences. 


b) Outline FOUR methods you would use if you were asked to evaluate a prototype of a smartphone app.
c) You are a UX designer presenting your ideas for a task reminder app on a smartphone to the managers of the smartphone manufacturer. Would you use a lowfidelity or a high-fidelity prototype to present your ideas? Justify your answer.

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