You are a UX designer, and a hotel company has asked you to redesign their website.

Question

You are to start by evaluating the company’s current website. They do not want you to involve any users at this stage. You suggest to your team leader that you could evaluate the website by conducting Heuristic Evaluation.

i) As your team leader is not aware of this method, explain briefly what Heuristic Evaluation is.
ii) How you would conduct a Heuristic Evaluation?
iii) Your team leader asks you whether Heuristic Evaluation has any disadvantages. Briefly discuss whether there are any disadvantages in using this method.

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