Many people think of surveys as being something you launch after the fact; that is, a survey comes after a product has been released, or a campaign has been completed.


However, survey data can also be helpful when it comes to putting together a marketing strategy

a) What is a marketing survey? Briefly explain.

b) Describe 03 data collection tools which you can use to collect data in a market survey.

c) Businesses need valid and reliable data to make good decisions. Marketing researchers need to understand how to construct survey instruments that provide the necessary information to assist in the decision-making process. Elaborate the statement.

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