Given the following items, you are required to pair each item from LIST A with the item from LIST B appropriately. In pairing the items, write the letter from List B against the corresponding Roman number in List A in your answer booklet.


(i) Persuasion

(ii) Motivational appeals

(iii) Emotional appeals

(iv) Logical appeals

(v) Credibility

A. Using verbal and nonverbal messages to shape, influence, reinforce and changing people’s behavior and responses.

B. Using internal physical and mental as well as external force to regulate audience’s behaviour.

C. Attempting to persuade an audience by influencing their attitude and feelings.

D. Using propositions and evidence to persuade an audience.

E. Audience’s perception of speaker’s effectiveness in persuasive presentation.

F. Speaker’s propositions, justifications and evidence.

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