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a) Identify the importance of competitor analysis ( b) “Maintaining the competitor pricing will secure your survival” Argue with the statement. c) Identify the importance of interpersonal relationships within organization to enhance the effectiveness and efficiency of your organization.

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b) Marketing mix in a service organization like a Salon is immensely different than that of an organization which produces a physical product. Identify the marketing mix of a service organization and apply the same to the salon industry c) Nowadays ...

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b) The sustainability of the quality of the products and services provided by an organization is always aligned to the customer care etiquettes which are practiced by the organization. Briefly explain four (04) tips that you could do to keep ...

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a) Define the term customer. b) The idiom – “Customer is king” is known to be one of the major concepts in market management scope with relevant to consumer behavior. State three (03) reasons for this statement. c) Write down five (05) ...

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So handling customer complaints is quite important for every organization. Especially in a sophisticated service environment like a salon and beauty therapy industry. a) Illustrate the steps that will be involved in handling the customer complains at a salon. b) Identify the ...